Joe Sita (left), CEO of IFA Hotel Investments with Bespoke Hotels International’s
Nick Turner (right)
Dubai, United
Arab Emirates, 24 March 2016: IFA Hotel Investments is
delighted to announce its MEA alliance with Bespoke Hotels International, bringing
a new and innovative hotel management & holiday homes venture to the
region. The new business will roll out Bespoke Hotels’ leading brands within the
GCC with further plans for the wider region.
Bespoke
Hotels’ MEA operation will provide independent hotel owners, developers and
seasoned guests in the Middle East and Africa with a choice of exciting hotel
and residential brands. The industry will benefit from the flexibility, scale,
distribution and high quality management services associated with Bespoke,
alongside the award-winning and sophisticated lifestyle brand, Hotel Gotham,
for prime city and beachfront locations.
With its
Bespoke Residences brand, Bespoke Hotels MEA will become the first
internationally backed brand to enter into Dubai’s newly formed Holiday Homes
sector. Partnering with IFA’s sizeable presence within the facilities
management market, which focuses on servicing mixed use developments, hotels
and over 3,000 residential units, the new venture will be ideally poised to
make a significant difference to the residential short term letting market.
Moreover, the
venture will include a 103 key, deluxe serviced apartment structure within one
of IFA Hotels & Resorts’ projects on Palm Jumeirah. The new Bespoke Hotels
MEA region will also see the further expansion of the serviced apartment model,
which has proven to be of increasing popularity across the region in recent
years.
IFA Hotel Investments (IFA HI) forms part of IFA Hotels & Resorts (IFA HR), a worldwide leader in the development of hotel and residential resort projects, with operations extending across the Middle East, Europe, Africa, North America, and the Indian Ocean. IFA H
Boasts a
portfolio of 19 developments worldwide, alongside a successful track record
working with a range of notable hotel brands, including the Yotel, Movenpick,
Fairmont, Four Seasons, and Starwood groups.
Joe Sita, CEO
of IFA HI, commented, “We are delighted to be teaming up with Bespoke Hotels
International to create the new Bespoke MEA region as we continue to expand and
diversify our hotel and residential international portfolio. We have long
admired their existing operations, and were eager to join forces upon learning
of their intention to enter the market not only in Dubai but in the wider Middle
East and African region.”
Nick Turner,
MD of Bespoke Hotels International, added “IFA HR have been one of the foremost
hospitality investment groups in the MEA region for some time, so entering into
such an alliance is immensely beneficial for Bespoke. We are delighted to have
reached an agreement in order to create a new MEA region for Bespoke Hotels and
a robust management platform to offer real choice to a growing number of hotel and
residential owners. In turn, we also hope to bring a dash of British charm to
proceedings.”
www.bespokehotels.com
For
review, information and imagery for IFA Hotel Investments or IFA Hotels &
Resorts please contact:
stuart@ifahotelsresorts.com +971 (4) 4478282
IFA Hotel
Investments
North Residence,
Palm Jumeirah
P.O. Box 502164
Dubai - UAE
About IFA
Hotel Investments
IFA Hotel
Investments (IFA HI) is a wholly owned subsidiary of publically listed IFA
Hotels & Resorts. IFA HI’s role is to lead, on a worldwide scale, IFA
Hotels & Resorts’ operational asset portfolio including its hotels, hotel
condominiums and other commercial ventures. IFA Hotel Investments also oversees
the company’s private residence clubs and vacation clubs, including its newest
venture in this arena – Aria Vacation Club. IFA HI focuses mainly on assets in
emerging markets; an area in which the company has an advantage through
applying IFA HR’s proven formula of asset class diversification. Leading
similar expansion efforts in developed markets is YOTEL, the world’s most
radical hotel concept, in which IFA HR has a majority stake and which IFA HI
oversees.